Snapchat at the ten: A history of scandal, innovation, and sexting

Snapchat at the ten: A history of scandal, innovation, and sexting

When Evan Spiegel and Bobby Murphy first went live with Snapchat in the App Store in , it was a disappearing photos app made by college kids that *definitely wasn’t* for sending nudes. As of its tenth birthday this month, it has over 280 million day-after-day pages plus a stable of Content from media brands and influencers. Its products have inspired ephemeral sharing copycats galore, and investors currently think parent company Snap, Inc. is worth over $100 billion. What a decade!

It hasn’t all been smooth sailing, though, for the “Camera Company,” which was the puzzling way Snapchat branded itself when it recorded because of its IPO in 2017. Early scandals, owing, in part, to the company’s founding by a literal frat boy, will always be part of its history. Employees have continued to feel the aftershocks of those early tremors, and the consequences of operating in a white- and male-dominated tech industry, for years.

Because creative as the Snap has been, it has just showed that it’s not excused of answering an equivalent concern once the almost every other social media startup: You can company stay related when any organization is competing getting users’ appeal?.

On their finest and more than absolute, Snapchat is mostly about playfulness, and you will chatting with family members without the fret from developing an electronic digital identity. But may they give those individuals beginning ideals for the future if you find yourself training from the difficult moments before?

High: Turning social network towards its lead because of the inventing a disappearing photo app

Snapchat’s first value proposition is still one of its strongest: Give people a way to send photos to their friends (and, later, messages and videos), that disappear. The fresh lore goes that ousted co-founder Reggie Brown (more on him in a second) thought of an app that would let users send self-deleting photos during a conversation about sexting. The earliest version of the app was designed to minimize the ability of users to take screen grabs. It also added the whimsical (or, juvenile?) ability to draw and write on top of those photos.

Low: Fratty vibes and you will fratty corporate society

Today, Snapchat’s corporate purpose report states the latest application “empowers people to express themselves, are now living in the moment, realize about the country, and enjoy yourself together,” in fact it is all of the really and you will a good. By contrast, inside , the earliest day that have a great Wayback Host picture having Snapchat, Snapchat demonstrated new app just like the, better, literally just what the early reputation could have got you would imagine about this: laden up with photo from most teenagers in the very little (if any) clothes.

And then there’s the story of Reggie Brown. Brown was one of Spiegel’s Kappa Sigma brothers at Stanford. After the purported sexting convo, Brown says he took the idea of a deleting photos app to Spiegel. The pair then brought in Bobby Murphy for his coding prowess. Soon after, Murphy and Spiegel left Brown in their dust as they moved to LA and officially launched Snapchat. In 2013, Brown prosecuted the new Breeze bros for not giving him credit for his intellectual property. Snap settled the suit in 2014 and acknowledged Brown’s role as the originator of the “deleting photos app” idea. The company’s 2017 IPO revealed Brown got nearly $158 million.

The Ghost of Reggie Brown wasn’t the only relic of Spiegel’s Kappa Sig days that clung to Snapchat. Just as Snap was gaining momentum as a grown up company profiled by the likes of the New york Minutes, Gawker composed a bunch of Spiegel’s emails about parties and goings on at the fraternity, involving – most infamously – a stripper pole. He’s CEO, b*tch!